And the headline winners are ….
In alphabetical order:
An excellent example of the adage “marketing is a process, not an event”. Creators of an innovative system for self-produced video ads, the company has continued to refine its product and marketing through research, customer feedback and the credibility and PR gained from Canmol 2011 and automotive industry awards.
Celtic Quest Coasteering
This owner-managed activity provider demonstrates that enthusiasm, curiosity, application and motivation can drive even the smallest business to success. Largely self-taught, Cleo Browne uses dynamic photography, video and copy as part of an integrated Internet and PR strategy that includes excellent use of social media.
The “Don’t drive in high heels” information campaign rings the bells on corporate responsibility and highlights the point that in the modern digital marketing environment useful information is often more effective than the hard sell.
Earthfall (Lewis Gwyther)
The dance and physical theatre company’s “At Swim, Two Boys” campaign demonstrates sophisticated planning for a wide range of media and mechanisms intended to extend touring reach, increase ticket sales and build profile amongst peers and audiences. All targets were exceeded by a number of factors and the judges were particularly impressed by the stunning still and video imagery.
Richard Parks 737 Challenge for Marie Curie Cancer Care. In 2011 the former Welsh International made history by completing ascents of the highest peaks on each of the world’s continents and standing on both North and South Poles – all in seven months. Limegreentangerine worked on this multi-media campaign for two years, engaging sponsors, film makers and the giving public, for total expenditure of under £6,000.
For more information on Canmol, check out the Author – Barrie Foster & Associates blog.